By Chris Rose, with contributions from Pat Dade and John Scott (September 2008)
Natural England Research Report NERR019

In October 2006, we announced that we would be running a Marine Campaign as part of our work on marine conservation and in particular Marine Protected Areas (MPAs). Chris Rose of Campaign Strategy Ltd was commissioned to help identify, commission and analyse the appropriate research to inform the development of our Marine Campaign. As a result, we commissioned two key pieces of market research:

• a qualitative review in December 2007-January 2008 of public perceptions of the marine environment

• a quantitative poll of 3000 members of the public.

Both pieces of research employed the values modes methodology. Chris Rose has analysed this research alongside other relevant research. This forms the basis of the report on Qualitative and quantitative research into public engagement with the undersea landscape in England.

Download a PDF of the report

Qualitative and quantitative research into public engagement with the undersea landscape in England (3.3MB)

Click here to download the report on Natural England's website